Brian Friedman: A Visionary Entrepreneur Driving SoftClouds’ Growth
Brian Friedman, the GVP of Strategic Global Sales at SoftClouds, has had a long and storied career in technology. His involvement in mobile technology began when he owned one of the first four cellular retail businesses in the US. With no established playbook, he and his team essentially wrote the rules as they went. After nine years of owning this business, Brian recognized the potential of transitioning cellular retail to e-commerce. His team developed a platform for purchasing mobile phones and service plans online, at a time when online commerce was still relatively new. Despite initial skepticism from most operators, they eventually gained them all as clients, with one ultimately acquiring the platform.
This experience provided invaluable insights and shaped his career trajectory. Since joining SoftClouds five years ago, Brian has made significant contributions to the company’s remarkable growth, helping to solidify its position as a market leader in CRM and CX solutions. His wealth of experience has proven to be an invaluable asset to the company, providing a strong competitive advantage.
Navigating Digital Transformation with SoftClouds and Oracle
As businesses face the complexities of digital transformation and the expanding online marketplace, expert guidance is essential. Oracle stands as a leader in providing the necessary tools and technologies for this transition. Numerous Oracle partner organizations offer resources and services to help businesses leverage Oracle’s solutions, including CRM and CX. Among these partners, SoftClouds LLC stands out as a top performer. As an Oracle Platinum Partner, SoftClouds delivers comprehensive, high-quality, and reliable solutions, specializing in architectural solutions that elevate customer experience (CX).
Redefining Digital Transformation: SoftClouds’ Expertise in CRM/CX Solutions
Founded in 2005, SoftClouds embarked on a mission to guide enterprises through their CRM/CX digital transformations. Their focus on providing innovative and consultative solutions has established them as a highly sought-after provider in the industry. By ensuring that their team deeply understands each client’s vision and objectives, SoftClouds delivers cutting-edge solutions that drive successful outcomes and seamless transformations. Their expertise spans various sectors, including manufacturing, transportation, and healthcare. The SoftClouds team comprises seasoned professionals and highly skilled individuals who are passionate about innovation and delivering exceptional customer experiences.
In 2020, their dedication was recognized with the prestigious “Company of the Year – Stevie Gold Winner Award.” Combined with the company’s core principles and relentless pursuit of excellence, these achievements have solidified SoftClouds’ reputation as a trusted advisor capable of delivering top-tier solutions. Over its 16+ year history, SoftClouds and its team have garnered numerous awards and recognitions, including three consecutive appearances on the “Inc. 5000” list of the Fastest-Growing Private Companies in the USA.
The Road to Success: What Motivated SoftClouds on Their Journey
SoftClouds was built on a foundation of forward-thinking innovation. One of their initial challenges was finding a client base that embraced their future-oriented vision. As early entrants to the market, they were ahead of their time, offering services that anticipated future needs. To overcome this challenge, SoftClouds focused on close collaboration with clients, understanding their goals and educating them about the value of data, customization, and personalization.
By prioritizing hyper-individualization and a superior customer experience, SoftClouds adapted to evolving client demands, incorporating technological advancements and establishing process-oriented teams to deliver innovative work. This client-centric approach, combined with a highly skilled and experienced team and a focus on innovation, has propelled SoftClouds to new heights.
Key Factors Behind SoftClouds’ Continued Success
SoftClouds’ emphasis on continuous learning, practical experience, innovation, and efficient implementation distinguishes them from competitors. Their track record of satisfied clients has established them as trusted advisors in digital transformation. This trust has led to valuable client referrals, further solidifying their reputation as a high-quality solution provider and fostering long-term relationships. By adapting to client needs and incorporating technological advancements, SoftClouds has expanded into new industries and established offices in India and Japan. These factors have contributed to their success and recognition as a leader in the field.
The Pillars of SoftClouds’ Success: Key Differentiators
- A Skilled and Experienced Team: SoftClouds boasts a team of professionals dedicated to delivering unique, high-impact solutions.
- Global Expansion: The company has grown from a single US office to four offices across three countries— the US, India, and Japan.
- Industry Recognition: Over 25 awards in recent years, recognizing innovation, solutions, and CX, including the Stevie Awards and appearances on the Inc. 5000 list.
- Partner and Client Endorsements: Recognition from partners and clients, notably the Oracle Partner of the Year Award.
- Leadership in Thought: Team members regularly serve as keynote speakers at renowned technology and customer experience conferences such as Oracle OpenWorld and IBM Think.
- Track Record of Innovation: SoftClouds is known for its exceptional solutions and has received numerous accolades for its innovative approach.
Tailored Solutions for Every Business: SoftClouds’ CRM/CX Expertise
SoftClouds prioritizes understanding each client’s unique vision and business goals to develop tailored solutions. They specialize in Oracle CRM/CX solutions, including Sales & Service Cloud, CPQ, Commerce & Subscription Cloud, and B2B Service Cloud, with a focus on delivering exceptional customer experiences. SoftClouds and its team strive to elevate CX through outstanding, innovative, creative, and customized solutions. Continuous innovation drives their progress, and they are committed to developing effective strategies that benefit both clients and their users. SoftClouds’ efficient solution delivery enables them to stay at the forefront of technology, trends, and best practices, constantly pushing toward the next horizon.
Expanding Capabilities: New Additions to SoftClouds’ Service Offerings
As a forward-thinking technology solutions provider, SoftClouds emphasizes creativity and cutting-edge innovation. This approach has not only positioned them as a market leader but also strengthened client relationships. In addition to CRM/CX implementations and digital transformation expertise, SoftClouds integrates advanced technologies such as Natural Language Processing (NLP), Machine Learning (ML), Artificial Intelligence (AI), and Analytics to further enhance customer experiences.
SoftClouds Leadership: Guiding the Company to New Heights
Over its 16+ year journey, SoftClouds has evolved significantly, as has its team and leadership. What began as a bold step into the future has become a well-established brand, driving CX and digital transformation forward. This commitment to setting industry benchmarks requires a team with strong principles, extensive experience, exceptional skills, and visionary leadership. SoftClouds’ management team embodies these qualities, demonstrating unparalleled vision and leadership.
Brian Friedman’s Thoughts on Entrepreneurship
Brian believes that a true entrepreneur is a “jack-of-all-trades,” fully accountable for every aspect of the business. He emphasizes the importance of continuous leadership and mentorship for entrepreneurial success.
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